CASE 02 / 04
EDTECHONLINE SCHOOLCURRENT ROLE

Fractional CTO for JAMM School

I act as the external technical director of an online school: technology strategy, internal products and automation at a leadership level. The company gets CTO expertise — without the cost of a full-time position.

01

Context

JAMM School is growing fast and works with large flows of leads. The business runs on marketing, sales and internal digital products — technology directly affects revenue rather than sitting “somewhere in the back office”.

02

The role

Part of the team at the technical-director level, but without a full-time position: strategy, priorities, contractors and the development of internal systems — from analytics and CRM to telephony and corporate infrastructure.

03

What was done

Strategy & internal products

Technology priorities and product development from idea to launch, including payments (WayForPay).

End-to-end analytics & BI

Data from every source in a single store; dashboards instead of three conflicting versions of the reports.

AI control of CRM data

An AI agent checks how correctly the CRM is filled in — the numbers in reports match reality.

Telephony with AI analysis

Managers' calls are automatically scored for quality — a transparent picture of the sales team.

Microsoft 365 for the team

Email, documents and collaboration in a single ecosystem instead of scattered tools.

IT function & processes

Processes, standards, contractors and team — technology grows in a managed way, not “fire-fighting”.

RESULT

CTO-level technology leadership without a full-time position: decisions are made on real numbers, sales and data quality are under AI control, and internal products grow systematically.

100%
of sales-team calls under AI review
1
version of the truth instead of three conflicting reports
AI
daily control of CRM data quality
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