CASE 04 / 04
OWN PRODUCTMARTECH · BIIN PRODUCTION

N·ANALYTICS — end-to-end analytics platform

N·ANALYTICS is the agency's own product: a platform that pulls advertising, CRM, telephony and social media into one picture — from the first click to the payment. Battle-tested on our own online school with active marketing — in production daily.

01

Context

A classic pain of a growing business: marketing reports clicks, sales report deals, finance reports payments — and these are three different numbers. Off-the-shelf analytics services fit real CRM processes poorly, so we built our own platform.

02

The product

A web service that syncs ad accounts, CRM and telephony daily, maps everything onto the funnel and shows the owner the real state of the business: where the money comes from, where leads get lost, and whether the plan is on track.

03

What's inside

Ads ↔ CRM

Meta Ads campaigns are matched with CRM leads and payments — the real customer cost per campaign is visible.

Multi-touch attribution

Chains of every customer touch: first contact, assists and the last touch — the customer journey at a glance.

AI call audit

Every recorded conversation automatically goes through AI review: manager performance and honesty of CRM statuses.

Plan vs fact

Sales and marketing plans against reality in real time, with alerts to the owner when something goes off track.

Social media analytics

Instagram and Reels with AI content tagging: it's visible which content actually brings leads and payments.

Your server, your data

Self-hosted with a multi-company architecture: the platform is deployed on the client's server — the data stays with the owner.

04

Screenshots (demo stand)

Home — the owner's morning dashboard: KPIs, alerts, managers
Funnel flow — the bottleneck and stuck leads are instantly visible
AI call audit — every recorded conversation is scored
Social attribution — the Instagram → lead → payment path
Ad campaigns — spend, impressions and clicks by month
Marketing plan vs fact — budget, leads and students by channel
Lead matrix — statuses × channels on one screen
Loss reasons — where exactly leads get lost
Sales dynamics — year curves, insights and forecast
RESULT

Every morning the owner sees a single version of the truth: sales, marketing, calls and content in one system. Decisions are made on numbers, not gut feeling — and the platform evolves in production daily as the agency's own product.

18+
analytics sections for the team
200,000+
CRM history records in analytics
400+
calls passed the AI audit
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